Direct-to-Consumer Advertising of Pharmaceuticals: A Content Analysis
Date
2006-05
Authors
Harelik, Tiffany Michelle
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
No abstract prepared.
Description
Keywords
pharmaceutical industry, direct marketing
Citation
Harelik, T. M. (2006). Direct-to-consumer advertising of pharmaceuticals: A content analysis (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.