Abstract
Business colleges are faced with funding crises, rising tuition and associated fees,
and criticism towards curricula, teaching methods, and academic research. Business
colleges could benefit from a continuous improvement approach in order to provide
graduates with a quality education which would enable them to compete for the best job
opportunities. Student perspectives were collected through a clustering technique and
presented in frequency counts. Student perceptions on a “good student” and a “good
professor” provide extensive profiles of a capable student and a professor who can
facilitate a learning environment which is conducive to student success. Such an
approach may inform students and professors of attributes which are keys to success in
the classroom. Thus, students can provide business colleges with invaluable insight to
ensure high quality and ongoing improvement in academic programs.
