Feminist knitting: How stitching together a visual statement for the 2017 Women’s March

Abstract

After a divisive 2016 U.S. presidential election, a large segment of the population took to social media to express their frustrations and to find solace in the unity created by the Pussyhat Project™ and the 2017 Women’s March. This content analysis examines how Facebook users framed the social movement. Findings indicate that the platform allowed a directed viewpoint to catch momentum. True to fourth wave feminism, the social movement received widespread media coverage and the pink hats became an iconic visual symbol of the Women’s March that helped empower participants and raised awareness about various social injustices.