News Organizations in Colombia Building Consensus through Social Media: A Case of Digital-Native La Silla Vacía
Date
2021-03-03
Authors
Higgins Joyce, Vanessa
Journal Title
Journal ISSN
Volume Title
Publisher
Multidisciplinary Digital Publishing Institute
Abstract
Correlation of different segments of society is a major function of mass media and works by broadening individual’s perspectives and creating common ground between these different segments Little is known about how consensus building works in the networked, digital environment or how it works in Latin America. This study explores the premise on a social media page from a digital-native news organization in Colombia, <i>La Silla Vacía</i>, on the salient issue of Venezuela. It found that the news organization did provide a common ground within its comments, bringing men and women closer together in consensus (r<sub>s</sub> = 0.76, n = 10, p < 0.05) of the priorities of topics relating to Venezuela (substantive attributes). The study did not find a significant correlation between the topics prioritized by the posts and the topics prioritized by the comments. Audiences focus on Venezuela in relation to the local Colombian presidential election while the news organization focused on the country in relation to refugees and the political transition happening in Venezuela.
Description
Keywords
digital-native news, consensus building, social media, Colombian journalism, gender divide, diversity in news, agenda setting, content analysis, immigration, Journalism and Mass Communication
Citation
Higgins Joyce, V. (2021). News organizations in Colombia building consensus through social media: A case of digital-native La Silla Vacía. Journalism and Media, 2(1), pp. 62-76.
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© 2021 The Author.
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Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.