The Effects of Knowledge Types on Consumer Decision Making for Non-Toxic Housing Materials and Products
Date
2021-10-05
Authors
Kwon, Hyun Joo
Ahn, Mira
Kang, Jiyun
Journal Title
Journal ISSN
Volume Title
Publisher
Multidisciplinary Digital Publishing Institute
Abstract
This study explored how different types of consumer knowledge (exposure, subjective knowledge, and objective knowledge) predict perceptions (benefits, severity, and barriers) and behavioral intention to choose non-toxic housing materials and products based on the extended health belief model (HBM). The target population was people 18 years or older living in the U.S. A total of 1050 valid responses were collected through an online survey. Structural equation modeling was used to test the model via AMOS version 24. Results show that the prediction of exposure, subjective knowledge, and objective knowledge for behavioral intention is mediated by health belief perceptions in different ways. Exposure had a significant impact on perceived benefits and perceived severity but not on perceived barriers. Subjective knowledge was not significantly associated with perceptions, but all of the effects of objective knowledge on the HBM elements were significant. Significant indirect effects of exposure and subjective knowledge on behavioral intention were found; the indirect effects of objective knowledge on behavioral intention were insignificant. By adopting the extended HBM, this study contributes to a better understanding of the link among knowledge types and perceptions of non-toxic housing materials and products, and behavioral intention to choose them.
Description
Keywords
exposure, subjective knowledge, objective knowledge, non-toxic housing materials and products, behavioral intention, health belief model, Family and Consumer Sciences
Citation
Kwon, H. J., Ahn, M., & Kang, J. (2021). The effects of knowledge types on consumer decision making for non-toxic housing materials and products. Sustainability, 13(19), 11024.
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Rights License
This work is licensed under a Creative Commons Attribution 4.0 International License.