Continuous Improvement in the Amusement Park Industry: An Illustration
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Continuous improvement is an ongoing effort to improve products, services, or processes and an important aspect of successful business operations remaining strategically competitive. The purpose of this paper is to provide a framework for continuous improvement initiatives in the Amusement Park industry through an illustration of the retail department at a specific water park. Efforts are directed at the evaluation of specific processes and generation of solutions to reduce waste resulting in overall process improvement. The methodology to accomplish the desired results revolves around the DMAIC model, consisting of five stages: define, measure, analyze, improve, and control. At each stage, this study uses qualitative and quantitative tools specifically selected to define and measure the problem, analyze its root cause, and select solutions for improvement. The project team applied the proposed framework and successfully identified areas of potential improvement and possible solutions. Finally, this research shows the strength of having a structured approach to continuous process improvement.