A Nation of Friends: Diffusion of Online Social Networking
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The purpose of this study is to understand the diffusion patterns of online social networks. The past five years have seen the growing popularity of these spaces. Several companies have emerged on the forefront of this phenomenon, attracting millions of users. But, some have waned in popularity. Users, who were once enthusiastically loyal to one site, easily change their allegiances to another. After speaking with multiple students about their social media habits, the PI chose to do a content analysis of social networking sites to understand the diffusion within media. Data has been collected and PI is writing up results for conference submission and publication.