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dc.contributor.authorSierra, Jeremy J. ( )en_US
dc.date.accessioned2009-08-13T10:06:37Z
dc.date.available2012-02-24T10:06:36Z
dc.date.issued2008-01-01en_US
dc.identifier.urihttps://digital.library.txstate.edu/handle/10877/2858
dc.descriptionResearch Enhancement Program Final Reports.
dc.description.abstractThe SEM model reveals significant positive relationships at the P<0.05 level or better for anticipated elation (IV), attitudes toward outlet malls (IV), and self-expression (IV) on intentions to purchase apparel at outlet malls; hence, the dual-process model cannot be rejected.en_US
dc.formatText
dc.format.extent1 page
dc.format.medium1 file (.pdf)
dc.language.isoen
dc.subjectSEM modelen_US
dc.subjectOutlet mallsen_US
dc.subjectCognitive factorsen_US
dc.subjectEmotive factorsen_US
dc.subjectIntent to purchaseen_US
dc.subjectShoppersen_US
dc.subject.classificationMarketingen_US
dc.titleUsing Cognitive and Emotive Factors to Explain Outlet Mall Shoppers Intentions to Purchase Apparel: A Dual-Process Perspectiveen_US
txstate.documenttypeResearch Report


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