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dc.contributor.advisorRoyal, Cindy
dc.contributor.authorKosela, Irene Theresaen_US
dc.date.accessioned2012-02-24T10:19:36Z
dc.date.available2012-02-24T10:19:36Z
dc.date.issued2008-12-01en_US
dc.date.submittedDecember 2008
dc.identifier.urihttps://digital.library.txstate.edu/handle/10877/3944
dc.description.abstractSocial media are thought of as a product of the progression of users contributing more and more content to the Internet. Four characteristics of social media can be identified: user-generated content, feedback mechanisms, transparency and community. This research examines the possibility that social media have existed apart from and prior to the widespread use of the Internet. Sassy magazine was a magazine for girls that utilized user-generated content in every issue, and solicited, valued, and used the feedback and opinions of its readers. Sassy magazine is examined to identify the presence of the characteristics of a social media environment. Based on Katz and Blumler’s uses and gratifications theory, this research looks at why girls read Sassy; then, through the use of feminist theory, it explores what motivated readers to participate in the magazine’s creation. Results show that Sassy’s creation of a participatory environment produced social media even before the Internet became a significant part of mainstream culture.en_US
dc.formatText
dc.format.extent86 pages
dc.format.medium1 file (.pdf)
dc.language.isoen_US
dc.subjectSocial mediaen_US
dc.subjectSassy magazineen_US
dc.subjectFeminist studiesen_US
dc.subject.classificationJournalism Studiesen_US
dc.subject.classificationMass Communicationen_US
dc.titleExploring Sassy Magazine's Role as a Pioneer of Social Mediaen_US
txstate.documenttypeThesis
dc.contributor.committeeMemberBergen, Lori
dc.contributor.committeeMemberPeirce, Kate
thesis.degree.departmentJournalism and Mass Communication
thesis.degree.disciplineMass Communication
thesis.degree.grantorTexas State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts
txstate.departmentJournalism and Mass Communication


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