REDESIGN OF INTERACTIVE BRAND COMPONENTS FOR FRONT PORCH: ONLINE JOURNAL OF THE MFA IN CREATIVE WRITING PROGRAM AT TEXAS STATE UNIVERSITY-SAN MARCOS

Abstract

Front Porch Journal (FPJ) is an online literary journal website, run by the students of the MFA program of Creative Writing at Texas State University-San Marcos. FPJ has a growing its reputation in the online journal market and needed a website and brand that reflected this growth. Using design research and strategy, the Front Porch Journal website will be redesigned using a method called the Research, Methods, and Results (RMRe) process, to convey the journal’s creative voice and its integrity in the online journal market.