Redesign of Interactive Brand Components for Front Porch: Online Journal of the MFA in Creative Writing Program at Texas State University-San Marcos

Date

2011-05

Authors

Kapila, Sameera

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Abstract

Front Porch Journal (FPJ) is an online literary journal website, run by the students of the MFA program of Creative Writing at Texas State University-San Marcos. FPJ has a growing its reputation in the online journal market and needed a website and brand that reflected this growth. Using design research and strategy, the Front Porch Journal website will be redesigned using a method called the Research, Methods, and Results (RMRe) process, to convey the journal’s creative voice and its integrity in the online journal market.

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Keywords

Design, Web, Brand, Literary, Communication design, Journal, Front porch, Creative writing

Citation

Kapila, S. (2011). <i>Redesign of interactive brand components for front porch: Online journal of the MFA in creative writing program at Texas State University-San Marcos</i> (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.

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