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dc.contributor.advisorEstaville, Lawrence E.
dc.contributor.authorJimenez, Alisha Y.
dc.date.accessioned2013-05-15T17:43:33Z
dc.date.available2013-05-15T17:43:33Z
dc.date.issued2013-04-30
dc.date.submittedMay 2013
dc.identifier.urihttps://digital.library.txstate.edu/handle/10877/4598
dc.description.abstractBillboard advertising is one of the cheapest, most efficient forms of advertising. More than 2,000 outdoor billboard faces are located in the city of San Antonio, Texas and its suburbs. This study examined the placement of alcohol product billboard advertising in relationship to demographic variables to determine the targeted groups. In the field, I collected information about billboard faces located more than 500 feet from highways. Each billboard face was then classified into five categories. From these categories, I mapped the locations of alcohol advertisements within the study area. The locations of these advertisements were compared to demographic data in order to investigate if correlations between the alcohol billboards and age, income, education, or race/ethnicity existed. The findings provide insight into who is targeted for alcohol products in Bexar County, Texas.
dc.formatText
dc.format.extent80 pages
dc.format.medium1 file (.pdf)
dc.language.isoen_US
dc.subjectAlcohol
dc.subjectBillboards
dc.subjectAdvertisements
dc.subjectBexar County
dc.subject.lcshAdvertising--Alcoholic beverages--Texas--Bexar County
dc.subject.lcshBillboards--Texas--Bexar County
dc.titleLocation Analysis of Alcohol Billboards in Bexar County, Texas
txstate.documenttypeThesis
dc.contributor.committeeMemberChow, Edwin
dc.contributor.committeeMemberRomig, Kevin
thesis.degree.departmentGeography
thesis.degree.disciplineGeography
thesis.degree.grantorTexas State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science
txstate.departmentGeography


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