An Exploration of the Environmental Brand Experience (EBE) As Applied to the Digital Publishing Model
Date
2013-08
Authors
Bulsiewicz, Michael J.
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Abstract
As companies evolve to offer new media products, they can lean on the communication design discipline to find ways to help inform and acclimate audiences to the user experience.
Using the proven successful approach of an environmental brand experience (EBE), the Communication Designer (CD) can create controlled environments that communicate product functionality and reduce user apprehension.
The focus of this thesis is a case study exploration of how an EBE can be used to promote digital publishing content. This investigation will demonstrate how American publishers can embrace an EBE approach to educate and inform their audiences using
DC Entertainment as an example.
Description
Keywords
Communication design, Environmental design, Digital publishing
Citation
Bulsiewicz, M. J. (2013). <i>An exploration of the environmental brand experience (EBE) as applied to the digital publishing model</i> (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.