Effects of Innovation Attributes on Charitable Giving Using Smartphones

Date

2013-11

Authors

Lyons, Emily S.

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

This study examines innovation attributes of charitable giving on smartphones, measuring the influence each attribute has on smartphone users' intention to donate on a smartphone. The attributes examined include complexity, risk, relative advantage and compatibility. In addition, the study measured the influence of age on likelihood to donate. The study used an online questionnaire with a total convenience sample of 120 respondents. The findings from the study suggest that the attributes examined, risk, relative advantage and compatibility have the most significant correlation with intention to donate on a smartphone. These findings are consistent with past diffusion research.

Description

Keywords

Diffusion, Smartphones, Nonprofit, Fundraising

Citation

Lyons, E. S. (2013). <i>Effects of innovation attributes on charitable giving using smartphones</i> (Unpublished thesis). Texas State University, San Marcos, Texas.

Rights

Rights Holder

Rights License

Rights URI