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dc.contributor.advisorOskam, Judy
dc.contributor.advisorMayoral-Wilson, Olga
dc.contributor.authorJoe, Justin ( Orcid Icon 0000-0002-9344-2339 )
dc.date.accessioned2014-06-03T18:55:22Z
dc.date.available2014-06-03T18:55:22Z
dc.date.issued2014-05
dc.identifier.citationJoe, J. (2014). Try to follow me: A look into the kaleidoscopic and cosmopolitan branding scene of pop music in South Korea (Unpublished thesis). Texas State University, San Marcos, Texas.
dc.identifier.urihttps://digital.library.txstate.edu/handle/10877/5054
dc.descriptionPresented to the Honors Committee of Texas State University In Partial Fulfillment of the Requirements For Graduation in the Honors College, Approved May 2014.en_US
dc.description.abstractSouth Korea is at the forefront of the digital age. About half the size of Texas, the country leads Asia with 82.5 percent of its 48.6 million people actively using the Internet on a daily basis, surpassing even the United States. South Korea’s massive modernization has been mostly attributed to what has become known as the Korean Wave, or Hallyu, a cultural renaissance that has visitors from all over the world flocking year-round to the peninsular nation. Hallyu’s iconic musical arm—K-Pop—has recently been the subject of international attention, principally due to the release of the infectious song “Gangnam Style” by Korean rapper PSY in late 2012. This case study explores the history of the colorful music genre, whose origins can be traced back to the early 20th century, discusses its artistic as well as cultural influences and analyzes K-Pop’s role as a mechanism of brand experience for the Korean Wave and South Korea. Most importantly, this case study seeks to provide an impartial look into the kaleidoscopic world of K-Pop culture in contemporary South Korea.en_US
dc.formatText
dc.format.extent102 pages
dc.format.medium1 file (.pdf)
dc.language.isoen
dc.subjectSouth Koreaen_US
dc.subjectK-Popen_US
dc.subjectKorean Waveen_US
dc.subjectBrandingen_US
dc.subjectPublic relationsen_US
dc.subjectMarketingen_US
dc.subjectCommunicationsen_US
dc.subjectBusinessen_US
dc.titleTry to Follow Me: A Look Into the Kaleidoscopic and Cosmopolitan Branding Scene of Pop Music in South Koreaen_US
txstate.documenttypeThesis
thesis.degree.departmentHonors College
thesis.degree.disciplineJournalism and Mass Communication
thesis.degree.grantorTexas State University
txstate.departmentHonors College


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