The South Austin Popular Culture Center
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On August 7, 1970, the Armadillo World Headquarters opened at 525(1/2) Barton Springs Road in South Austin. This part of the city, located just south of the Colorado River and only blocks from downtown Austin, has historically been a working-class neighborhood populated mainly by Anglos and Hispanics. Although it may have been near the downtown business district, the State Capitol, and the University of Texas, the area seemed in many ways economically, socially, and culturally distant from the city's commercial, political, and educational centers just across the rivers.
- JTMH 2012 SAPCC.pdf