Design in the Details: Brand Creation and Exhibit

Date

2012-05

Authors

Poursmaeili, Mehran

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Abstract

The purpose of this research was to create the brand and gallery exhibit featuring the associated products developed for Design in the Details (DITD), a design apparel and novelty company based on typographic design. The primary focus was to define the brand attributes and brand identity for DITD, followed by the creation of the exhibition and the development of the initial retail product line.

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Keywords

Branding, Brand, Typographic Design, Typography, Graphic Design, Design

Citation

Poursmaeili, M. (2012). <i>Design in the details: Brand creation and exhibit</i> (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.

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