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dc.contributor.advisorRao, Sandhya
dc.contributor.authorHolland, Derrick ( )
dc.date.accessioned2015-06-03T16:51:57Z
dc.date.available2015-06-03T16:51:57Z
dc.date.issued2015-04
dc.identifier.citationHolland, D. (2015). Celebrity endorsements in native advertising on Twitter and their impact on consumer attitudes (Unpublished thesis). Texas State University, San Marcos, Texas.
dc.identifier.urihttps://digital.library.txstate.edu/handle/10877/5558
dc.description.abstractNo abstract prepared.
dc.formatText
dc.format.extent69 pages
dc.format.medium1 file (.pdf)
dc.language.isoen
dc.subjectCelebrity endorsements
dc.subjectTwitter
dc.subjectNative advertising
dc.subjectDigital media
dc.subjectMeaning transfer process
dc.subject.lcshAdvertisingen_US
dc.subject.lcshSocial media--Marketingen_US
dc.subject.lcshInternet marketingen_US
dc.subject.lcshConsumer behavioren_US
dc.subject.lcshEndorsements in advertisingen_US
dc.subject.lcshCelebrities in mass mediaen_US
dc.titleCelebrity Endorsements in Native Advertising on Twitter and Their Impact on Consumer Attitudes
txstate.documenttypeThesis
dc.contributor.committeeMemberNiekamp, Ray
dc.contributor.committeeMemberMuk, Alexander
thesis.degree.departmentJournalism and Mass Communication
thesis.degree.disciplineMass Communication
thesis.degree.grantorTexas State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts
txstate.departmentJournalism and Mass Communication


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