Celebrity Endorsements in Native Advertising on Twitter and Their Impact on Consumer Attitudes
Date
2015-04
Authors
Holland, Derrick
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
No abstract prepared.
Description
Keywords
Celebrity endorsements, Twitter, Native advertising, Digital media, Meaning transfer process
Citation
Holland, D. (2015). <i>Celebrity endorsements in native advertising on Twitter and their impact on consumer attitudes</i> (Unpublished thesis). Texas State University, San Marcos, Texas.