Preliminaries on Demand Driven Value Networks: Implications of Information Technology
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For the past couple of decades supply chain management has experienced many changes and challenges that have given way to its transformation. Operating a successful organization today requires the involvement of both suppliers and customers. Globalization, technological advances, uncertain life cycles, high competition, increasing supply chain risks, environmental issues, customer expectations, and consumer demand are some of the many factors that have lead the supply chain to evolve. Organizations have realized the importance of becoming more focused on their core capabilities while creating strategic partners, distributors, suppliers, and customers. These collaborative relationships have been a key factor in determining an organizations’ competitive advantage. The supply chain has transitioned from production driven (push strategy) to demand driven (pull strategy). Demand Driven Value Network (DDVN) has given way to a new age of supply chain. New technologies have been created to facilitate the interaction along the supply chain. The purpose of this research is to analyze the transition of the traditional supply chain to the modern supply chain, propose a preliminary maturity model to transition to the modern supply chain and analyze the importance of information technology in transforming and sustaining the modern supply chain.