Building a Better Corporate Culture for Organizational Success

Abstract

With the so called "entitled" generation now entering the workforce, corporations are slowly realizing that these Millennials are not the same as their Baby Boomer parents. They do not want to work 40-hour weeks, in cubicles for employers that do not meet their every need. With the workforce changing so drastically, the culture that they promote also needs to see a drastic change. This thesis explores the effects of corporate culture, successfully creating a strong corporate culture, major changes that successful corporations have made with the entrance of Millennials into the workforce, and why it is important to make these changes going forward.