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dc.contributor.advisorVillagran, Paul
dc.contributor.authorMonroe, Chelsey
dc.date.accessioned2015-08-19T17:03:59Z
dc.date.available2015-08-19T17:03:59Z
dc.date.issued2015-05
dc.identifier.urihttps://digital.library.txstate.edu/handle/10877/5623
dc.descriptionPresented to the Honors Committee of Texas State University In Partial Fulfillment of the Requirements For Graduation in the Honors College, May 2015.en_US
dc.description.abstractThe NFL is a large corporate organization that has recently had numerous, publicized discrepancies, which have damaged its public reputation. Perhaps the most significant issue that thrust the NFL into crisis communication mode was the countless media reports of domestic violence within the NFL last year, including the Ray Rice incident. Scandal broke when a video was leaked to TMZ in September showing the Baltimore Ravens player, Ray Rice, physically abusing his fiancé, in an elevator. These images forced the NFL to publicly address the issues of its policies regarding domestic violence and the various reports of domestic violence by its players as well. The purpose of this study is to examine the approach the NFL took in its communication efforts as they addressed the Ray Rice incident. More specifically, this study will investigate whether the NFL followed the accepted organizational apologia approach to image maintenance and image repair.en_US
dc.formatText
dc.format.extent25 pages
dc.format.medium1 file (.pdf)
dc.language.isoen_US
dc.subjectCrisis communicationsen_US
dc.subjectMortificationen_US
dc.subjectOrganizational apologiaen_US
dc.subjectCorrective actionen_US
dc.subjectNFLen_US
dc.subjectNational Football Leagueen_US
dc.titleNFL Crisis Communications and Organizational Apologia Regarding Domestic Violenceen_US
txstate.documenttypeThesis
dc.contributor.committeeMemberFisk, Raymond
thesis.degree.departmentHonors College
thesis.degree.disciplineJournalism and Mass Communication
thesis.degree.grantorTexas State University


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