Hispanic Representations on Media Platforms: Perspectives and Stereotypes in the Meme, Television, Film, and on YouTube
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Hispanics are the nation's largest and fastest growing minority comprising 17% of the overall United States population (US Census). Hispanics contribute $1.5 Trillion to the American economy and are the primary feeders of workforce growth and new consumption. In fact, if the U.S. Hispanic market were a standalone country, its buying power would make it one of the top twenty economies in the world (Neilson 3). While other minority communities such as Asian Americans (especially Japanese Americans and Korean Americans) have been able to overcome negative stereotypes, and despite the clear economic and cultural importance of the Hispanic communities to the US economy, it seems that the Hispanic voice is relegated to secondary status and has not been able to overcome deep-rooted negative sentiments (Negron-Muntaner). This thesis investigates how different media platforms such as memes, television series, films, and YouTube videos continue to add to the perpetuation of negative stereotypes regarding the role and place of people of Hispanic heritage in the United States.