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dc.contributor.advisorHiggens, Vanessa
dc.contributor.authorBrown, Jordon ( )
dc.date.accessioned2015-09-22T20:58:47Z
dc.date.available2015-09-22T20:58:47Z
dc.date.issued2015-08
dc.identifier.citationBrown, J. (2015). The Future of Digital Communication in Politics: Battleground Texas and the Mobius Strategy in the 2014 Election (Unpublished thesis). Texas State University, San Marcos, Texas.
dc.identifier.urihttps://digital.library.txstate.edu/handle/10877/5781
dc.description.abstractThis study examined the strategy and impact that the Political Action Committee Battleground Texas had in the 2014 election. The goal of the study was to answer three research questions: 1) What process did Battleground Texas have for a digital communication strategy? 2) What role did the Mobius Strategy play in Battleground Texas’ work as the coordinated campaign in Texas? 3) How did the digital focus of Battleground Texas affect voter registration and voter turnout? The research questions were examined using a combination of qualitative and quantitative research. In-depth interviews and participant observation were combined with analysis of voting registration and voting patterns to formulate the results. Results indicate that the methods used by Battleground Texas were good models for future campaigns, and that the change was incremental, but there was a difference.
dc.formatText
dc.format.extent49 pages
dc.format.medium1 file (.pdf)
dc.language.isoen
dc.subjectDigital campaign
dc.subjectPolitical communication
dc.subject.lcshCommunication in politicsen_US
dc.subject.lcshCommunication and technologyen_US
dc.subject.lcshPolitical action committees--Texasen_US
dc.subject.lcshElections--Texas--21st centuryen_US
dc.titleThe future of digital communication in politics: Battleground Texas and the Mobius Strategy in the 2014 election
txstate.documenttypeThesis
dc.contributor.committeeMemberNiekamp, Ray
dc.contributor.committeeMemberYun, Hyun Jung
thesis.degree.departmentJournalism and Mass Communication
thesis.degree.disciplineMass Communication
thesis.degree.grantorTexas State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts
txstate.departmentJournalism and Mass Communication


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