Subscribing to Ethnoracial Ideology: Understanding Diversity in Newsroom Cultural Practices

Date

2014-05

Authors

Thomas, James

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Abstract

Ethnoracial ideology is implicit and embedded in American cultural practices, often unconsciously framing social relations and inequalities as the "inevitable" or "natural order" of society. Rather than being framed as an explicit form of goals or intentions, ideology in this sense acts as the fundamental structure governing power relations that goes unimagined or unmentioned. In this thesis, I explain how the ethnoracial ideology of multiculturalism was manifested in the practices of a newsroom in Austin, TX. I also analyzed how the variously challenged or unwittingly reproduced various elements of these ideological practices. Finally, my research suggests various ways in which the station can continue to improve upon their practices to work towards their goals of ethnoracial inclusion and diversity.

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Keywords

Racism, Media, Ideology

Citation

Thomas, J. (2014). <i>Subscribing to ethnoracial ideology: Understanding diversity in newsroom cultural practices</i> (Unpublished thesis). Texas State University, San Marcos, Texas.

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