Millennials: Redefining Engagement in Politics
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Millennials are characterized as a generation disengaged and unconcerned with the political process. Reports from small news agencies, researchers focused on the Millennial Generation, and political analysts have contributed to telling a narrative of Millennial disengagement from the political process. Analyzing their news consumption through traditional media platforms, and their participation in conventional political activities is used to support the disengagement of Millennials.
This thesis indicates the reason for a gap between Millennials and the traditional measurements of engagement and redefines how Millennials are still highly engaged in the political process through volunteerism, consumer activism, and social media. Presenting a more accurate narrative about Millennial engagement in the political process can hopefully garner their support from the public and government to give them reassurance in their power of the vote.