What do Women want to Read? Uses and Gratification Theory on Health and Fitness Magazines
Date
2016-12
Authors
Abass, Sarah Hazim
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Abstract
This paper analyzes how undergraduate females at Texas State University feel towards health-related magazines using the Uses and Gratification Theory. After conducting three focus groups with a total of 18 participants, the researcher was able to conclude that health and fitness magazines do not satisfy participants certain needs thus, does not encourage them to purchase health and fitness magazines. Additionally, the study demonstrates that health-related magazines is lacking when it comes to satisfying affective needs.
Description
Keywords
Health, Fitness, Uses and gratification, Mass communication
Citation
Abass, S. H. (2016). <i>What do women want to read? Uses and gratification theory on health and fitness magazines</i> (Unpublished thesis). Texas State University, San Marcos, Texas.