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dc.contributor.advisorOgletree, Shirley M.
dc.contributor.authorBonnette, Aaron ( )
dc.date.accessioned2017-02-09T15:38:01Z
dc.date.available2017-02-09T15:38:01Z
dc.date.issued2016-12
dc.identifier.citationBonnette, A. T. (2016). Men as fathers: A content analysis of Father's Day advertisements (Unpublished thesis). Texas State University, San Marcos, Texas.
dc.identifier.urihttps://digital.library.txstate.edu/handle/10877/6458
dc.descriptionPresented to the Honors Committee of Texas State University in Partial Fulfillment of the Requirements for Graduation in the University Honors Program, December 2016.
dc.description.abstractThrough mainstream media, men are often exposed to and expected to adopt stereotypical masculine traits, which include excessive aggression, power and dominance, and emotionless. Studies have shown that the conformity to these gender norms can predict numerous variables, including depression, sexism, aggressiveness, etc. (Addis, Syzdek & Mansfield, 2010). This thesis examines, through qualitative content analysis, the portrayal of fathers within the media through the use of Father’s Day advertisements. The Father’s Day advertisements were predicted to adhere to the typical masculine gender role. These predictions included that the advertisements would be geared towards dad’s personal life (work and play) rather than his family life, would depict men as being strong and tough, hardworking, and breadwinners, and finally, would depict men as being aggressive. As expected, the quantitative content analysis revealed that Father’s Day advertisements reflected men as being working men rather than family men, strong and tough, hardworking and breadwinners, and aggressive.en_US
dc.formatText
dc.format.extent20 pages
dc.format.medium1 file (.pdf)
dc.language.isoen
dc.subjectMasculinityen_US
dc.subjectGender studiesen_US
dc.subjectSocial role theoryen_US
dc.subjectFathersen_US
dc.subjectGender normsen_US
dc.titleMen As Fathers: A Content Analysis of Father's Day Advertisementsen_US
txstate.documenttypeThesis
thesis.degree.departmentHonors College
thesis.degree.disciplinePsychology
thesis.degree.grantorTexas State University
txstate.departmentHonors College


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