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dc.contributor.advisorPierce-Burleson, Katherine L.
dc.contributor.authorKelley, Carissa D. ( )
dc.date.accessioned2017-05-17T20:54:47Z
dc.date.available2017-05-17T20:54:47Z
dc.date.issued2017-04-20
dc.identifier.urihttps://digital.library.txstate.edu/handle/10877/6606
dc.description.abstractThis study examines the use of Twitter by millennial black women leading up to the 2016 presidential election. While young blacks use Twitter at higher rates than their white counterparts, there is no research that focuses specifically on their Twitter use. Using the uses and gratifications theory, this research explores this demographics’ usage through a three-phase research study. First, a survey was completed by nearly 300 millennial black women and found that their top five uses/gratifications were entertainment, information seeking, pastime, social interaction and expression of opinions. Next, focus groups were conducted and three major themes emerged: Twitter is where this demographic is receiving its news, connecting with others for entertainment purposes and expressing their opinions to varying degrees. Due to the political climate in which these focus groups were conducted, another major topic of discussion was how the election was playing out on social media. Finally, a content analysis of the focus group participants’ tweets was conducted and, while it had several limitations, revealed that social interaction, expression of opinions and relaxation/pastime were the top three uses. This research demonstrates that the uses and gratifications theory is highly relevant to social media research. It also provides valuable insights on walled gardens given the political backdrop. Finally, it appears to be the first research study focused specifically on how millennial Black women are using Twitter to engage politically and otherwise.
dc.formatText
dc.format.extent77 pages
dc.format.medium1 file (.pdf)
dc.language.isoen_US
dc.subjectAfrican American women
dc.subjectAfrican American Twitter use
dc.subjectSocial media uses and gratifications
dc.subjectTwitter use
dc.subjectUses and gratifications of Twitter
dc.subjectWalled gardens
dc.subject.lcshTwitter--Use studiesen_US
dc.subject.lcshOnline social networks--Political aspects--United Statesen_US
dc.subject.lcshPresidents--United States--Election--2016en_US
dc.subject.lcshAfrican American women--Communicationen_US
dc.subject.lcshAfrican American women--Politics and governmenten_US
dc.titleTwitter Use by Millennial Black Women During the 2016 Presidential Election
txstate.documenttypeThesis
dc.contributor.committeeMemberNgondo, Prisca
dc.contributor.committeeMemberKaufhold, William
thesis.degree.departmentJournalism and Mass Communication
thesis.degree.disciplineMass Communication
thesis.degree.grantorTexas State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts
txstate.departmentJournalism and Mass Communication


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