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dc.contributor.advisorMeek, William
dc.contributor.authorWiley, Kendra
dc.date.accessioned2017-07-13T12:49:47Z
dc.date.available2017-07-13T12:49:47Z
dc.date.issued2017-05
dc.identifier.urihttps://digital.library.txstate.edu/handle/10877/6730
dc.description.abstractAugmented reality (AR) is a developing technology that provides an opportunistic platform for advertising and company branding. AR provides a captivating user experience that can be leveraged for brand placement as well as additional product information. This thesis focuses on a smartphone-based AR usage model where users can view their actual surroundings on their smartphone display, viewed through the smartphones' camera, upon which virtual content is overlaid, augmenting the surroundings viewed on the display. This technology is not yet widely implemented for advertising or branding and opportunities exist for a retail company to be the first in its market to implement it. No such AR experiences are yet implemented within the highend furniture market, therefore, an AR experience in this market would allow such company to stand out from its competitors. For this project, an AR smartphone brand experience application was prototyped for the modern furniture company, Knoll, that allows targeted customers to view and customize virtual furniture in their home, as well as enable users to make furniture purchases directly from the application.en_US
dc.formatText
dc.format.extent60 pages
dc.format.medium1 file (.pdf)
dc.language.isoen_US
dc.subjectAugmented realityen_US
dc.subjectVirtual realityen_US
dc.subjectUser experienceen_US
dc.subjectKnollen_US
dc.subjectFurnitureen_US
dc.subjectTechnologyen_US
dc.subjectHigh techen_US
dc.subjectBrand experienceen_US
dc.titleFrom Your Phone To Your Home: An Augmented Reality Brand Experience for High-End Furnitureen_US
txstate.documenttypeThesis
dc.contributor.committeeMemberLawrence, Grayson
thesis.degree.departmentHonors College
thesis.degree.disciplineArt and Design
thesis.degree.grantorTexas State University


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