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dc.contributor.advisorParent, Patricia C.
dc.contributor.authorMcCabe, Samuel F. ( )
dc.date.accessioned2018-02-19T22:02:27Z
dc.date.available2018-02-19T22:02:27Z
dc.date.issued2010-05
dc.identifier.urihttps://digital.library.txstate.edu/handle/10877/6977
dc.descriptionPresented to the Honors Committee of Texas State University in Partial Fulfillment of the Requirements for Graduation in the University Honors Program, May 2010.
dc.description.abstractThis thesis explores crafting political messages in a local setting through the use of polling data. The merits of polls are often misunderstood in a political campaign. News outlets publish different types of polling results, but less often are polls publicly exposed for their true values--testing language. People may ask why political campaigns run particular TV ads or a direct mail piece about one issue rather than another issue. I will answer this through a detailed description illustrating how to construct a political survey and how to interpret the results. By using a quantitative method I will show--through concrete examples--how I created a political message in a city council campaign in San Marcos, Texas in the fall of 2009. I will show both the initial poll questionnaire, the survey results, how I interpreted results to develop the message, the final election results, and post election analysis.en_US
dc.formatText
dc.format.extent59 pages
dc.format.medium1 file (.pdf)
dc.language.isoen_US
dc.subjectPollingen_US
dc.subjectPolitical campaignsen_US
dc.subjectSan Marcosen_US
dc.subjectPoliticsen_US
dc.subjectTexas politicsen_US
dc.titleCrafting a Political Message from a Scientific Surveyen_US
txstate.documenttypeThesis
thesis.degree.departmentHonors College
thesis.degree.disciplinePolitical Science
thesis.degree.grantorTexas State University
txstate.departmentHonors College


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