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dc.contributor.advisorNoll, A. Wayne
dc.contributor.authorBarry, Kiley Dawn
dc.date.accessioned2018-03-01T17:29:27Z
dc.date.available2018-03-01T17:29:27Z
dc.date.issued2017-12
dc.identifier.urihttps://digital.library.txstate.edu/handle/10877/6983
dc.descriptionPresented to the Honors Committee of Texas State University in Partial Fulfillment of the Requirements for Graduation in the University Honors Program, December 2017.en_US
dc.description.abstractThis dissertation explores how to identify, understand, and ultimately sell to the four personality types categorized by the ever-popular Merrill-Reid method. How can you identify the personality type of a buyer, and effectively alter your personality type in a selling role to become more appealing? Assessment of many academic journals along with the research of Merrill & Reid, Personal Styles and Effective Performance serves as a basis for an in-depth understanding of the personality types. Findings indicate that there are many ways to identify each personality type, and that we can alter our styles temporarily for the sake of dealing more effectively. In determining your buyer’s personality type you can better meet their desires helping you answer some of their concerns before they make even make them known to you, and more importantly you can potentially avoid their pain points and dislikes. Further dividing the personality types using secondary styles may give a stronger understanding of how individuals think and stronger approaches to communication.en_US
dc.formatText
dc.format.extent33 pages
dc.format.medium1 file (.pdf)
dc.language.isoen_US
dc.subjectSocial stylesen_US
dc.subjectDriveren_US
dc.subjectExpressiveen_US
dc.subjectAmiableen_US
dc.subjectAnalyticsen_US
dc.subjectSalesen_US
dc.titleSelling Seamlessly to Each Social Styleen_US
txstate.documenttypeThesis
thesis.degree.departmentHonors College
thesis.degree.disciplineMarketing
thesis.degree.grantorTexas State University


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