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dc.contributor.advisorDey, Madan M.
dc.contributor.authorLewis, Rikki Weaver
dc.date.accessioned2018-03-02T15:16:18Z
dc.date.available2018-03-02T15:16:18Z
dc.date.issued2017-12
dc.identifier.urihttps://digital.library.txstate.edu/handle/10877/6999
dc.descriptionPresented to the Honors Committee of Texas State University in Partial Fulfillment of the Requirements for Graduation in the University Honors Program, December 2017.en_US
dc.description.abstractAlthough demand is increasing, organic and local foods still maintain a relatively small portion of the market. In an effort to provide information to Texas markets, this thesis sought to increase understanding of consumer preferences and purchasing behaviors by synthesizing existing literature in the U.S. and elsewhere, and analyzing survey data collected in the Greater Austin area. In conclusion, initial analysis supports the literature which suggests consumers have positive attitudes toward both organic and local foods, and that quality (freshness), location of store, and price may be the most important attributes associated with purchasing leafy greens. In addition, this analysis found organic and local claims to be potential complements in this market, that environmental concern is a positive factor associated with organic and local purchase frequency, and that demographics play an overall insignificant role in predicting purchasing behavior.en_US
dc.formatText
dc.format.extent54 pages
dc.format.medium1 file (.pdf)
dc.language.isoen_US
dc.subjectOrganic foodsen_US
dc.subjectConsumer preferencesen_US
dc.subjectVegetablesen_US
dc.titleConsumer Preference for Organic and Local Food Purchases: Lessons for Leafy Green Vegetable Markets in Greater Austinen_US
txstate.documenttypeThesis
thesis.degree.departmentHonors College
thesis.degree.disciplineAgriculture
thesis.degree.grantorTexas State University


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