Homegrown: Austin Music Posters 1967 to 1982
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The opening of the Vulcan Gas Company in 1967 marked a significant turning point in the history of music, art, and underground culture in Austin, Texas. Modeled after the psychedelic ballrooms of San Francisco, the Vulcan Gas Company presented the best of local and national psychedelic rock and roll as well as the kings and queens of the blues. The primary medium for advertising performances at the venue was the poster, though these posters were not simple examples of commercial art with stock publicity photos and redundant designs. The Vulcan Gas Company posters -- a radical body of work drawing from psychedelia, surrealism, art nouveau, old west motifs, and portraiture -- established a blueprint for the modern concert poster and helped articulate the visual language of Austin's emerging underground scenes.