Avoidance Motivation and Cognitive Performance
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Past research has found that avoidance motivation can be induced by red color priming and has a detrimental effect on cognitive performance. It has also been found that when put in a state of ego-depletion, one also performs worse on a cognitively demanding task. The present study sought to determine if an unconscious presentation of the color red is enough to induce avoidance motivation, as well as to check how ego-depletion plays a role in moderating this effect on an anagram task. The results from this experiment do not support the hypothesis and no effect of either avoidance motivation nor ego-depletion had a significant effect on cognitive performance.