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dc.contributor.advisorRoyal, Cindy
dc.contributor.authorCain, Jason Anthony ( )
dc.identifier.citationCain, J. A. (2008). The album buying niche: The future of recorded music on traditional media (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.
dc.description.abstractThis study hypothesizes that there are at least two distinct groups of music consumers, those that prefer traditional media and those that prefer to download music. The author conducted an online survey with 257 respondents and analyzed the data. Using niche theory and long tail economics, the research demonstrates the continued importance of traditional sound recording media such as the compact disc. Also included are a brief history of the recording industry and a discussion of traditional sound recording media's competition in the market place today.
dc.format.extent81 pages
dc.format.medium1 file (.pdf)
dc.subjectConsumer preferences
dc.subjectMarket segmentation
dc.subjectSound recording industry
dc.titleThe Album Buying Niche: The Future of Recorded Music on Traditional Media
dc.contributor.committeeMemberNiekamp, Raymond
dc.contributor.committeeMemberSmith, Bruce and Mass Communication State University--San Marcos of Arts
txstate.departmentJournalism and Mass Communication


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