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dc.contributor.advisorRoyal, Cindy
dc.contributor.authorCain, Jason Anthony ( )
dc.date.accessioned2020-03-30T14:40:34Z
dc.date.available2020-03-30T14:40:34Z
dc.date.issued2008-05
dc.identifier.citationCain, J. A. (2008). The album buying niche: The future of recorded music on traditional media (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.
dc.identifier.urihttps://digital.library.txstate.edu/handle/10877/9531
dc.description.abstractThis study hypothesizes that there are at least two distinct groups of music consumers, those that prefer traditional media and those that prefer to download music. The author conducted an online survey with 257 respondents and analyzed the data. Using niche theory and long tail economics, the research demonstrates the continued importance of traditional sound recording media such as the compact disc. Also included are a brief history of the recording industry and a discussion of traditional sound recording media's competition in the market place today.
dc.formatText
dc.format.extent81 pages
dc.format.medium1 file (.pdf)
dc.language.isoen_US
dc.subjectConsumer preferences
dc.subjectMarket segmentation
dc.subjectMusic
dc.subjectSound recording industry
dc.titleThe Album Buying Niche: The Future of Recorded Music on Traditional Media
txstate.documenttypeThesis
dc.contributor.committeeMemberNiekamp, Raymond
dc.contributor.committeeMemberSmith, Bruce
thesis.degree.departmentJournalism and Mass Communication
thesis.degree.grantorTexas State University--San Marcos
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts
txstate.accessrestricted
txstate.departmentJournalism and Mass Communication


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