Today’s Vision, Tomorrow’s Tradition

dc.contributor.advisorKaufman, Charles
dc.contributor.authorDabney, Alexis McClain
dc.contributor.committeeMemberQuackenbush, Dara
dc.date.accessioned2008-07-10T16:27:38Z
dc.date.available2012-02-24T10:10:03Z
dc.date.issued2008-05
dc.description.abstractTexas State continues to gain recognition as one of the top public universities in the state. However, it is also one of the only schools its size in the country to still have a Football Championship Series, FCS (formerly known as Division I-AA) football program. In an effort to move the athletic program to the most competitive level, Football Bowl Subdivision, FBS, (formerly Division I-A), a public relations campaign was planned and then implemented by the Associated Student Government in spring of 2008. The goal of the campaign was to inform the student body about the potential of such a move, and to garner support for the athletic service fee increase that would be essential to taking the first step toward FBS.
dc.description.departmentHonors College
dc.formatText
dc.format.extent33 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationDabney, A. M. (2008). Today’s vision, tomorrow’s tradition (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/3204
dc.language.isoen
dc.subjectpublic relations
dc.subjectmass communication
dc.subjectFBS
dc.subjectTexas State athletics
dc.subjecttoday's vision
dc.subjecttomorrow's tradition
dc.subjectassociated student government
dc.subjectHonors College
dc.titleToday’s Vision, Tomorrow’s Tradition
thesis.degree.departmentHonors College
thesis.degree.disciplineJournalism and Mass Communication
thesis.degree.grantorTexas State University-San Marcos
txstate.documenttypeHonors Thesis

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