Makeup Your Mind: A Consumer Guide to Cosmetic Greenwashing in the United States

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dc.contributor.advisorHale, Janet Riola
dc.contributor.authorSlusher, Elizabeth
dc.date.accessioned2021-06-04T15:48:51Z
dc.date.available2021-06-04T15:48:51Z
dc.date.issued2021-05
dc.description.abstractThe term greenwashing was coined by Jay Westerveld in 1986 in an essay describing the hospitality industry and their misleading efforts to promote the reuse of towels. In this guide I define greenwashing as deceiving consumers regarding environmental practices of a company or environmental benefits of a product. This guide explores the deception of environmental marketing and selling of cosmetic products in the United States. By examining regulatory laws and agencies provided by FDA, FTC, and USDA regarding cosmetic labeling and marketing, I create a guide for consumers to detect greenwashing in cosmetic products marketed and sold in the U.S.
dc.description.departmentHonors College
dc.formatText
dc.format.extent38 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationSlusher, E. (2021). Makeup your mind: A consumer guide to cosmetic greenwashing in the United States (Unpublished thesis). Texas State University, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/13758
dc.language.isoen
dc.subjectgreenwashing
dc.subjectenvironment
dc.subjectenvironmentalism
dc.subjectbeauty
dc.subjectmakeup
dc.subjectgreen beauty
dc.subjectclean beauty
dc.subjectclean
dc.subjectmakeup
dc.subjectcosmetic
dc.subjectconsumerism
dc.subjectgreen consumerism
dc.subjectHonors College
dc.titleMakeup Your Mind: A Consumer Guide to Cosmetic Greenwashing in the United States
thesis.degree.departmentHonors College
thesis.degree.disciplineFinance and Economics
thesis.degree.grantorTexas State University
txstate.documenttypeHonors Thesis

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