Political Party Collective Norms, Perceived Norms, and Mask Wearing Behavior: A Test of the Theory of Normative Social Behavior

Simple item page
dc.contributor.authorPokharel, Manusheela
dc.contributor.authorLillie, Helen
dc.contributor.authorJensen, Jakob D.
dc.contributor.authorKing, Andy J.
dc.contributor.authorKing, Andy J.
dc.contributor.authorRatcliff, Chelsea
dc.contributor.authorBarbour, Joshua B.
dc.date.accessioned2023-05-10T18:25:03Z
dc.date.available2023-05-10T18:25:03Z
dc.date.issued2023-04
dc.description.abstractThe theory of normative social behavior (TNSB; Rimal, 2008) postulates that people are influenced by others’ behaviors, which they glean from messages and experience. Recently, the TNSB was expanded to include collective norms, which represent what people actually do, rather than just behavioral perceptions (Rimal & Yilma, 2021). Testing this expanded theoretical model, the current study examines two types of collective norms—collective political norms and collective regional norms—as moderators of the relationship between descriptive norms and expectation related to pandemic mask wearing behavior among U.S. adults.
dc.description.departmentCommunication Studies
dc.formatImage
dc.format.extent1 page
dc.format.medium1 file (.pdf)
dc.identifier.citationPokharel, M., Lillie, H., Jensen, J. D., King, A. J., Ratcliff, C. L., & Barbour, J. B. (2023). Political party collective norms, perceived norms, and mask wearing behavior: A test of the theory of normative social behavior. Poster presented at the Health Scholar Showcase, Translational Health Research Center, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/16763
dc.language.isoen
dc.sourceHealth Scholar Showcase, 2023, Texas State University Translational Health Science Center, San Marcos, Texas, United States.
dc.subjectpolitical parties
dc.subjectcollective norms
dc.subjectsocial behavior
dc.subjectCOVID-19
dc.subjectmasks
dc.titlePolitical Party Collective Norms, Perceived Norms, and Mask Wearing Behavior: A Test of the Theory of Normative Social Behavior
dc.typePoster

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
Pokharel-THRC-Health Scholar Showcase.pdf
Size:
910.38 KB
Format:
Adobe Portable Document Format
Description:
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
2.54 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Health Scholar Showcase