Effects of Innovation Attributes on Charitable Giving Using Smartphones

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dc.contributor.advisorRao, Sandhya
dc.contributor.authorLyons, Emily S.
dc.contributor.committeeMemberYang, Mengchieh Jacie
dc.contributor.committeeMemberWalsh, Francis
dc.date.accessioned2013-11-27T18:23:31Z
dc.date.available2013-11-27T18:23:31Z
dc.date.issued2013-11
dc.description.abstractThis study examines innovation attributes of charitable giving on smartphones, measuring the influence each attribute has on smartphone users' intention to donate on a smartphone. The attributes examined include complexity, risk, relative advantage and compatibility. In addition, the study measured the influence of age on likelihood to donate. The study used an online questionnaire with a total convenience sample of 120 respondents. The findings from the study suggest that the attributes examined, risk, relative advantage and compatibility have the most significant correlation with intention to donate on a smartphone. These findings are consistent with past diffusion research.
dc.description.departmentJournalism and Mass Communication
dc.formatText
dc.format.extent61 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationLyons, E. S. (2013). <i>Effects of innovation attributes on charitable giving using smartphones</i> (Unpublished thesis). Texas State University, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/4896
dc.language.isoen
dc.subjectDiffusion
dc.subjectSmartphones
dc.subjectNonprofit
dc.subjectFundraising
dc.subject.lcshFund raisingen_US
dc.subject.lcshSmartphonesen_US
dc.subject.lcshNonprofit organizationsen_US
dc.subject.lcshFund raising--Computer network resourcesen_US
dc.subject.lcshNonprofit organizations--Computer network resourcesen_US
dc.subject.lcshInterneten_US
dc.titleEffects of Innovation Attributes on Charitable Giving Using Smartphones
dc.typeThesis
thesis.degree.departmentJournalism and Mass Communication
thesis.degree.disciplineMass Communication
thesis.degree.grantorTexas State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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