From Your Phone To Your Home: An Augmented Reality Brand Experience for High-End Furniture

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dc.contributor.advisorMeek, William
dc.contributor.authorWiley, Kendra
dc.contributor.committeeMemberLawrence, Grayson
dc.date.accessioned2017-07-13T12:49:47Z
dc.date.available2017-07-13T12:49:47Z
dc.date.issued2017-05
dc.description.abstractAugmented reality (AR) is a developing technology that provides an opportunistic platform for advertising and company branding. AR provides a captivating user experience that can be leveraged for brand placement as well as additional product information. This thesis focuses on a smartphone-based AR usage model where users can view their actual surroundings on their smartphone display, viewed through the smartphones' camera, upon which virtual content is overlaid, augmenting the surroundings viewed on the display. This technology is not yet widely implemented for advertising or branding and opportunities exist for a retail company to be the first in its market to implement it. No such AR experiences are yet implemented within the highend furniture market, therefore, an AR experience in this market would allow such company to stand out from its competitors. For this project, an AR smartphone brand experience application was prototyped for the modern furniture company, Knoll, that allows targeted customers to view and customize virtual furniture in their home, as well as enable users to make furniture purchases directly from the application.
dc.description.departmentHonors College
dc.formatText
dc.format.extent60 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationWiley, K. (2017). From your phone to your home: An augmented reality brand experience for high-end furniture (Unpublished thesis). Texas State University, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/6730
dc.language.isoen
dc.subjectaugmented reality
dc.subjectvirtual reality
dc.subjectuser experience
dc.subjectKnoll
dc.subjectfurniture
dc.subjecttechnology
dc.subjecthigh tech
dc.subjectbrand experience
dc.subjectHonors College
dc.titleFrom Your Phone To Your Home: An Augmented Reality Brand Experience for High-End Furniture
thesis.degree.departmentHonors College
thesis.degree.disciplineArt and Design
thesis.degree.grantorTexas State University
txstate.documenttypeHonors Thesis

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