Crafting a Political Message from a Scientific Survey

Simple item page
dc.contributor.advisorParent, Patricia C.
dc.contributor.authorMcCabe, Samuel F.
dc.date.accessioned2018-02-19T22:02:27Z
dc.date.available2018-02-19T22:02:27Z
dc.date.issued2010-05
dc.description.abstractThis thesis explores crafting political messages in a local setting through the use of polling data. The merits of polls are often misunderstood in a political campaign. News outlets publish different types of polling results, but less often are polls publicly exposed for their true values--testing language. People may ask why political campaigns run particular TV ads or a direct mail piece about one issue rather than another issue. I will answer this through a detailed description illustrating how to construct a political survey and how to interpret the results. By using a quantitative method I will show--through concrete examples--how I created a political message in a city council campaign in San Marcos, Texas in the fall of 2009. I will show both the initial poll questionnaire, the survey results, how I interpreted results to develop the message, the final election results, and post election analysis.en_US
dc.description.departmentHonors College
dc.formatText
dc.format.extent59 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationMcCabe, S. F. (2010). Crafting a political message from a scientific survey (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas
dc.identifier.urihttps://hdl.handle.net/10877/6977
dc.language.isoen
dc.subjectpolling
dc.subjectpolitical campaigns
dc.subjectSan Marcos
dc.subjectpolitics
dc.subjectTexas politics
dc.subjectHonors College
dc.titleCrafting a Political Message from a Scientific Survey
thesis.degree.departmentHonors College
thesis.degree.disciplinePolitical Science
thesis.degree.grantorTexas State University-San Marcos
txstate.documenttypeHonors Thesis

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
McCabeSamuel.pdf
Size:
895.27 KB
Format:
Adobe Portable Document Format
Description:
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
2.54 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Honors College Capstones