Celebrity Endorsements in Native Advertising on Twitter and Their Impact on Consumer Attitudes

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dc.contributor.advisorRao, Sandhya
dc.contributor.authorHolland, Derrick
dc.contributor.committeeMemberNiekamp, Ray
dc.contributor.committeeMemberMuk, Alexander
dc.date.accessioned2015-06-03T16:51:57Z
dc.date.available2015-06-03T16:51:57Z
dc.date.issued2015-04
dc.description.abstractNo abstract prepared.
dc.description.departmentJournalism and Mass Communication
dc.formatText
dc.format.extent69 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationHolland, D. (2015). <i>Celebrity endorsements in native advertising on Twitter and their impact on consumer attitudes</i> (Unpublished thesis). Texas State University, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/5558
dc.language.isoen
dc.subjectCelebrity endorsements
dc.subjectTwitter
dc.subjectNative advertising
dc.subjectDigital media
dc.subjectMeaning transfer process
dc.subject.lcshAdvertisingen_US
dc.subject.lcshSocial media--Marketingen_US
dc.subject.lcshInternet marketingen_US
dc.subject.lcshConsumer behavioren_US
dc.subject.lcshEndorsements in advertisingen_US
dc.subject.lcshCelebrities in mass mediaen_US
dc.titleCelebrity Endorsements in Native Advertising on Twitter and Their Impact on Consumer Attitudes
dc.typeThesis
thesis.degree.departmentJournalism and Mass Communication
thesis.degree.disciplineMass Communication
thesis.degree.grantorTexas State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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