The Marginalized Other: Distortions and Limitations in the Representations of Latina Women in American Media

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dc.contributor.authorBlanco, Clarice A.
dc.date.accessioned2021-04-23T13:52:13Z
dc.date.available2021-04-23T13:52:13Z
dc.date.issued2021-04
dc.description.abstractIn an era where there are Latina Congresswomen, professors, astronauts, CEOs, and other highly regarded career titles, the American media still portrays Latinas as sexual objects for the White Gaze to control and contain as desirable, exotic, consumable, and other. As a result, this study explores how and why Latina bodies are exploited commercially by American media through Latina celebrities, such as Jennifer Lopez (J. Lo) and Salma Hayek who foreground this critical discourse analysis because of the overwhelming publicity that is centered on their bodies. Through detailed rhetorical analysis of J. Lo’s performance at the 2020 Super Bowl Halftime Show and Salma Hayek’s Mexican American character in the film Fools Rush In (1997), the author explores the theories of Karma Chavez’s validation of bodies, Lisa Flores’s raced bodies, and the American tropes of tropicalism and Latinidad that both burdens and empowers these Latina celebrities and Latina Americans. Additionally, the author argues that the (limited) Latina role models [Lopez and Hayek specifically], Latina Americans have been designated by the media, is potentially problematic as the media creates a standardized Latina body (rooted in Latinidad) that marks other Latina body shapes as invalid. The author’s analysis indicates Latina celebrities are marketed as other and exotic to sell beauty, sex, and diversity, and the limited and lack of authentic Latina representation in American media leaves Latina Americans feeling invisible.
dc.description.departmentEnglish
dc.formatImage
dc.format.extent1 page
dc.format.medium1 file (.pdf)
dc.identifier.citationBlanco, Clarice A. The Marginalized Other: Distortions and Limitations in the Representations of Latina Women in American Media. Poster presented at the International Research Conference for Graduate Students, Texas State University, 2021.
dc.identifier.urihttps://hdl.handle.net/10877/13411
dc.language.isoen
dc.sourceInternational Research Conference for Graduate Students, 2021, San Marcos, Texas, United States.
dc.subjectLatino
dc.subjectrepresentation
dc.subjectAmerican media
dc.subjectLatinidad
dc.subjecttropicalism
dc.titleThe Marginalized Other: Distortions and Limitations in the Representations of Latina Women in American Media
dc.typePoster

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