How over-the-counter medications are advertised in magazines: Explicit and implicit messages via visual cues in over-the-counter drug advertising for targeted readers

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dc.contributor.authorWallace, B. Jill
dc.contributor.committeeMemberCzyzewska, Maria
dc.contributor.committeeMemberGinsburg, Harvey
dc.contributor.committeeMemberOsborne, Randall
dc.date.accessioned2020-10-06T15:20:47Z
dc.date.available2020-10-06T15:20:47Z
dc.date.issued2007-05
dc.description.abstractNo abstract prepared.
dc.description.departmentPsychology
dc.formatText
dc.format.extent73 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationWallace, B. J. (2007). How over-the-counter medications are advertised in magazines: Explicit and implicit messages via visual cues in over-the-counter drug advertising for targeted readers (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/12726
dc.language.isoen
dc.subjectover-the-counter medicine
dc.subjectmedications
dc.subjectadvertising
dc.subjectdrug advertising
dc.titleHow over-the-counter medications are advertised in magazines: Explicit and implicit messages via visual cues in over-the-counter drug advertising for targeted readers
dc.typeThesis
thesis.degree.departmentPsychology
thesis.degree.grantorTexas State University-San Marcos
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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