Brand Identity Exploration: Redesigning Spec's Wine, Spirits, and Finer Foods Brand Identity

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dc.contributor.advisorDavis, Jeffrey G.en_US
dc.contributor.authorHaffelder, Clinton H.
dc.contributor.committeeMemberRöeschmann, Claudiaen_US
dc.contributor.committeeMemberBerno, Thomas C.en_US
dc.date.accessioned2011-03-07T22:34:42Z
dc.date.available2011-03-07T22:34:42Z
dc.date.issued2011-05en_US
dc.description.abstractThe objectives for creating this brand identity book (BIB) were to modernize the Specs Wine, Spirits, & Finer Foods (SWS) Brand Identity (BI) and introduce the brand into markets where the company does not have brand awareness or equity. The process of modernizing SWS brand identity included preliminary research, methods, and outcomes (i.e. creative process) and resulted in the following illustration.en_US
dc.description.departmentArt and Design
dc.formatText
dc.format.extent101 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationHaffelder, C. H. (2011). <i>Brand identity exploration: Redesigning Spec's Wine, Spirits, and Finer Foods brand identity</i> (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/2501
dc.language.isoen
dc.subjectBranden_US
dc.subjectIdentityen_US
dc.subjectBooken_US
dc.subjectCommunicationen_US
dc.subjectDesignen_US
dc.subjectGraphicen_US
dc.subjectDesignersen_US
dc.subjectApplicationsen_US
dc.subjectSystemen_US
dc.subjectTypographyen_US
dc.subjectLogosen_US
dc.subjectContenten_US
dc.subjectVisualen_US
dc.titleBrand Identity Exploration: Redesigning Spec's Wine, Spirits, and Finer Foods Brand Identityen_US
dc.typeThesis
thesis.degree.departmentArt and Design
thesis.degree.disciplineCommunication Designen_US
thesis.degree.grantorTexas State University-San Marcosen_US
thesis.degree.levelMasters
thesis.degree.nameMaster of Fine Arts

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