Direct-to-Consumer Advertising of Pharmaceuticals: A Content Analysis

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dc.contributor.authorHarelik, Tiffany Michelle
dc.date.accessioned2020-05-28T18:39:06Z
dc.date.available2020-05-28T18:39:06Z
dc.date.issued2006-05
dc.description.abstractNo abstract prepared.
dc.description.departmentPsychology
dc.formatText
dc.format.extent37 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationHarelik, T. M. (2006). Direct-to-consumer advertising of pharmaceuticals: A content analysis (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/10323
dc.language.isoen
dc.subjectpharmaceutical industry
dc.subjectdirect marketing
dc.titleDirect-to-Consumer Advertising of Pharmaceuticals: A Content Analysis
dc.typeThesis
thesis.degree.departmentPsychology
thesis.degree.grantorTexas State University-San Marcos
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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