How do U.S. media corporations adapt to the Chinese Media industry? Specific problems and solutions in a magazine business model

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dc.contributor.advisorHiggins, Vanessa
dc.contributor.authorYu, Qian
dc.contributor.committeeMemberEhmer, Emily
dc.contributor.committeeMemberNolan, David
dc.date.accessioned2017-08-25T16:27:59Z
dc.date.available2017-08-25T16:27:59Z
dc.date.issued2017-08
dc.description.abstract<p>When an American media firm attempts to partner with a media organization in China, the U.S. company must adapt its business model because there is a cultural gap in media organizations, such as the differences in the management culture of the United States and China newsrooms. This study explores why the magazine market is a reliable and profitable way to open the door of China to foreign media firms.</p> <p>There are several cultural aspects a global media company should consider when they are planning a marketing strategy for China. Among these are the difference of management culture, the difference of the content culture and the difference of the relationship between journalists and their sources. All cultural issues may require separate solutions for any foreign media company planning to expand their business to China. This thesis explored the cultural issues media companies face in adapting to a Chinese environment through the perspective of Sociology of News and Cultural Proximity theories.</p> <p>This study bases its analysis by employing a secondary data analysis of the World Journalist study and an in-depth interview with a top media executive in China. The research demonstrates that it is essential to find a proper partner in China and allow for some independence for reader gratification. Both sides of the partnership need to learn how to keep mutual noninterference with each other in their workforce.</p>
dc.description.departmentJournalism and Mass Communication
dc.formatText
dc.format.extent68 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationYu, Q. (2017). <i>How do U.S. media corporations adapt to the Chinese Media industry? Specific problems and solutions in a magazine business model</i> (Unpublished thesis). Texas State University, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/6785
dc.language.isoen
dc.subjectMedia management
dc.subjectChinese media industry
dc.subjectGlobal media
dc.subject.lcshMass media--Chinaen_US
dc.subject.lcshUnited States--Foreign relations--Chinaen_US
dc.subject.lcshChina--Foreign relations--United Statesen_US
dc.titleHow do U.S. media corporations adapt to the Chinese Media industry? Specific problems and solutions in a magazine business model
dc.typeThesis
thesis.degree.departmentJournalism and Mass Communication
thesis.degree.disciplineMass Communication
thesis.degree.grantorTexas State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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