What do Women want to Read? Uses and Gratification Theory on Health and Fitness Magazines

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dc.contributor.advisorHiggins, Vanessa J.
dc.contributor.authorAbass, Sarah Hazim
dc.contributor.committeeMemberNolan, David
dc.contributor.committeeMemberWalsh, Frank
dc.date.accessioned2017-01-10T18:08:40Z
dc.date.available2017-01-10T18:08:40Z
dc.date.issued2016-12
dc.description.abstractThis paper analyzes how undergraduate females at Texas State University feel towards health-related magazines using the Uses and Gratification Theory. After conducting three focus groups with a total of 18 participants, the researcher was able to conclude that health and fitness magazines do not satisfy participants certain needs thus, does not encourage them to purchase health and fitness magazines. Additionally, the study demonstrates that health-related magazines is lacking when it comes to satisfying affective needs.
dc.description.departmentJournalism and Mass Communication
dc.formatText
dc.format.extent60 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationAbass, S. H. (2016). <i>What do women want to read? Uses and gratification theory on health and fitness magazines</i> (Unpublished thesis). Texas State University, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/6433
dc.language.isoen
dc.subjectHealth
dc.subjectFitness
dc.subjectUses and gratification
dc.subjectMass communication
dc.subject.lcshMotivation (Psychology)en_US
dc.subject.lcshCommunicationen_US
dc.titleWhat do Women want to Read? Uses and Gratification Theory on Health and Fitness Magazines
dc.typeThesis
thesis.degree.departmentJournalism and Mass Communication
thesis.degree.disciplineMass Communication
thesis.degree.grantorTexas State University
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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