Fear Appeal Advertising: The Effect on Motherhood and Environmental Concern

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dc.contributor.advisorChapa, Sindy
dc.contributor.authorWhite, Shawna R.
dc.contributor.committeeMemberSmith, Bruce
dc.contributor.committeeMemberPeirce, Kate
dc.date.accessioned2013-04-29T19:14:56Z
dc.date.available2013-04-29T19:14:56Z
dc.date.issued2013-05
dc.description.abstractThe purpose of this research is to examine the effectiveness of the fear appeal tactic in advertising to impact attitudes and behavioral intentions regarding environmental responsibility. The theory of planned behavior is used to frame this study, and the results are compared to determine if there is more of an impact on mothers than on non-mothers. The results of the study showed support for the claims that the fear appeal creates anxiety and has an impact on attitudes, that the fear appeal creates anxiety and has an impact on behavioral intentions, and that attitudes have an impact on behavioral intentions. Regarding the difference between groups, mothers did appear to show more of an impact than non-mothers in terms of behavioral intentions, but not with regard to level of anxiety or attitudes.
dc.description.departmentJournalism and Mass Communication
dc.formatText
dc.format.extent81 pages
dc.format.medium1 file (.pdf)
dc.identifier.citationWhite, S. R. (2013). <i>Fear appeal advertising: The effect on motherhood and environmental concern</i> (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas.
dc.identifier.urihttps://hdl.handle.net/10877/4551
dc.language.isoen
dc.subjectFear appeal advertising
dc.subjectGreen marketing
dc.subjectSocial marketing
dc.subjectMotherhood
dc.subject.lcshConsumer behavioren_US
dc.subject.lcshConsumers--Psychologyen_US
dc.subject.lcshMarketing--Psychological aspectsen_US
dc.subject.lcshEnvironmental health--Public opinionen_US
dc.titleFear Appeal Advertising: The Effect on Motherhood and Environmental Concern
dc.typeThesis
thesis.degree.departmentJournalism and Mass Communication
thesis.degree.disciplineMass Communication
thesis.degree.grantorTexas State University-San Marcos
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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