Responding to an online commercial depression assessment questionnaire and its influence on the assessment of depression in others
dc.contributor.advisor | Ginsburg, Harvey | |
dc.contributor.author | Fenter, Virginia L. | |
dc.date.accessioned | 2021-02-22T16:21:23Z | |
dc.date.available | 2021-02-22T16:21:23Z | |
dc.date.issued | 2004-12 | |
dc.description.abstract | The purpose of this project was to examine direct-to-consumer marketing (DTCA) of prescription drugs. Specifically, this project attempted to measure whether or not taking online commercial depression self-assessments might have an influence on how a person later responded on clinical depression inventories. There were two hypotheses for this project. The first predicted that subjects who have taken Prozac's self-assessment quiz (P-ZAT) would have significantly higher posttest scores on the Beck Depression Inventory II (BDI-II) compared to a control group who had not taken the P-ZAT. The second predicted that after taking the P-ZAT, females would have significantly higher BDI-II posttest scores than males. After an extensive review of the current literature, it appears that this project is the first of its kind. | |
dc.description.department | Psychology | |
dc.format | Text | |
dc.format.extent | 45 pages | |
dc.format.medium | 1 file (.pdf) | |
dc.identifier.citation | Fenter, V. L. (2004). Responding to an online commercial depression assessment questionnaire and its influence on the assessment of depression in others (Unpublished thesis). Texas State University-San Marcos, San Marcos, Texas. | |
dc.identifier.uri | https://hdl.handle.net/10877/13199 | |
dc.language.iso | en | |
dc.subject | depression | |
dc.subject | direct marketing | |
dc.subject | online information services | |
dc.title | Responding to an online commercial depression assessment questionnaire and its influence on the assessment of depression in others | |
dc.type | Thesis | |
thesis.degree.department | Psychology | |
thesis.degree.grantor | Texas State University-San Marcos | |
thesis.degree.level | Masters | |
thesis.degree.name | Master of Arts |
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